Either/Or Bookstore

This depressing article author found some old bookmarks in his drawers and seems to have thought he could dismiss Either/Or as a place that was supposed to die. It may have disappeared a decade ago, but the store, began in the 1960’s, was one of the best, if not the best, of the bookstores I’ve known. I’ve lived in Berkeley, Boston, Hawaii, and around Los Angeles, and of course I’ve checked out bookstores in various other locales. In no other location have I found a store that has a catalog that is a rich and precise map of what people in the community are reading. There were almost no books in the store that did not sell- really just a few relics around still from when they were ordered. All of the books were culled from personal orders, recommended reading lists, and the interest of the community and local authors over time. An elephant stocking system kept a placemark for each intent. This was done in a specific, controlled, and monitored manner- one book was ordered as a replacement for each book that sold- this all done by hand with organized notecards, one per book, referenced to the book receipts, with reordering edited only by Richard and Lee’s memory of unsellable books. Books that were requested were ordered immediately and the customer was given a solid and immediate timeframe in which the book would arrive. I am personally upset that someone would consider suggesting that the store was running low on applicable inventory, as the (nn) article seems to suggest. This cannot be anything but a lie given my experience- that is as a former employee of this Pier Avenue bookstore in Hermosa Beach, I am sure of the inventory of approximately 70,000 titles, displayed in a reasonably small browsing area for this kind of bookweight. As book clerks it was our responsibility to keep track of title, genre, and personal interests– the author of that article seems to want to make up an excuse for the store being closed. I can’t answer for Richard or Lee’s reasons for closing the store in the 90’s, but I do know that the author of the article was one who called about an order and was bemused by a fictional name (Peter Pot) rather than a store regular who knew Richard locally. Might seem like I’m going on a bit, but the store was a successful one of a kind and an important intellectual and cultural asset for the beach cities community in the South Bay of Los Angeles.

13 Comments

  1. Posted July 17, 2007 at 3:53 pm | Permalink

    I wrote the article you’re talking about. You’re right. The place was one of the best bookstores one could ever imagine. I went in there all the time, and built quite a collection from its shelves. But, when it finally went under, it was a sad version of its former self. It wasn’t even on Pier Avenue anymore, instead stuck up on Aviation where no one ever saw it. Trust me, when it closed, it was time. That gave me no pleasure.

  2. Posted August 17, 2007 at 11:13 am | Permalink

    You seem to be repeating yourself.

  3. Sarah Therrio Taylor
    Posted October 5, 2007 at 8:37 pm | Permalink

    Tony, I have to ask, did you work at the store in the early nineties? I worked there throughout the nineties (until the very end). I fully agree with your comments.

  4. Janice Lloyd
    Posted March 2, 2008 at 10:05 am | Permalink

    I fully agree with all of your noteworthy comments regarding what I also consider to be the best bookstore ever…I frequented it often, and as synchronicity would have it, I discovered an old bookmark from either/or this morning and decided to “google it” to see if it was still open…only to discover the above comments espousing the many positive aspects of the store…I loved it…it was an escape for me from my busy job of raising three children, and I frequented it as often as possible…I moved from Hermosa 13 years ago, and the store was a mainstay to me when I lived there…all of your comments are spot on, and to be honest, I have worked at the likes of Barnes & Noble, and that store is rubbish compared to the uniqueness of the Either/Or bookstore…I remember an incident when I was browsing there one time, and a seemingly angry customer in a wheelchair was yelling about the fact that there were no elevators available…it turned out to be Ron Kovic, who was there for a book signing, and of course he was only joking…I engaged in a conversation with him for a while and he gave me a quick synopsis of his Vietnam experiences which was interesting to me to because I am originally from Liverpool, England and was not I am ashamed to say, that conversant with the details of the war…what a great guy he was!…anyway, hate to natter away, but I do agree that the store was very special, and I am sad to hear of its closing, but am glad to see that other people thought the same way about it as I did.

  5. Paul Duer
    Posted March 25, 2008 at 3:43 pm | Permalink

    Have to agree that Either/Or, at least in its heyday, was one of a kind. Those big windows were superb vantages either for reading or watching. The magazine collection that lay under one of them was possibly even more eclectic than the books. Left the South Bay in ‘84 and haven’t thought about Either/Or in years. Sorry to hear its gone.

  6. Alex
    Posted March 28, 2008 at 11:23 am | Permalink

    I recently moved back to the South Bay and was very sad to see this great bookstore gone. Another example of disappearing culture in Los Angeles. Dutton’s in Brentwood closes this month. sigh…

  7. Pamela Siers
    Posted November 21, 2008 at 8:59 pm | Permalink

    Through the 70’s and 80’s, Either/Or, for me, was more than a bookstore, it was Hermosa’s cultural center. You could sit in quiet contemplation, lost in the depths of a “new but well-worn” book, engage in conversation or read the endless messages on the board. Everyone knew everyone. When the store moved, Hermosa lost its anchor, part of its soul. It left a very large void.

  8. Kathy L.
    Posted February 11, 2009 at 2:45 pm | Permalink

    I’m so happy to find other fond reminiscences of Either/Or. I lived in the South Bay from 89-93 and Either/Or was one of the primary draws for me. I judge a town by it’s library and it’s book stores (used in particular) and Either/Or is one of my favorite memories in all my wanderings. Those creaky floors, the step to be cautious of, the nooks and crannies, and oh the smell of ‘real’ books. Here I am 15 years later still missing it. I go back to visit Hermosa and Redondo regularly but it’s never the same as it once was with Mrs. Gooches, Either/Or and The Bijou – all on the same street with the beach at the end of the road. Life couldn’t get better than that.

  9. Posted May 27, 2009 at 9:23 pm | Permalink

    The store was so excellent no one would believe it without experiencing it. Replaced by stores selling useless crap. When we lost Either/Or the South Bay became the vapid wasteland it is today.

  10. Na
    Posted May 30, 2009 at 8:04 am | Permalink

    All the wonderful things one says about Either/Or were true in its heyday.

    Gary’s analysis of it in more recent decades is also spot on. By the mid 1990s, even with respect to inventory it was becoming a shadow of its former self, years before they moved off Pier. Furthermore, I believe there is more to a great bookstore than the inventory. Richard was psychotic, paranoid that the government would spy on him through any electronic devise, even so much as a hand-held battery-powered calculator, which is why the printed-out tax tables were taped to the counter and there was no cash register. He was sneering of and abusive of customers, and occasionally of employees. The requirements for employees, in terms of hours and breaks, were in violation of several labor laws, and upkeep of the premises in violation of fire, health, and safety codes.

  11. Christine
    Posted July 9, 2009 at 3:30 pm | Permalink

    My favorite hang out in high school in the late 80’s/early 90’s. Helped make me the writer and reader I am today.

  12. Robert Hunt
    Posted September 22, 2009 at 10:15 pm | Permalink

    In 1968 I was fifteen, Greekos, Either/Or and all the little hole in the wall record stores made Hermosa Beach a destination for me everyday after school. Never mind about Either/Or being a one of a kind bookstore, which it was. It was an architectural landmark! When you rolled down Pier Avenue you saw that stair step string of of little store fronts. Each with Banner signs above the show windows, first building EITHER/OR next with BOOK, and the last with STORE. It was understated by todays standards but very striking in a quaint way. Hemp mat floors, low wooden milking stools to sit and browse for hours. Mellow finger style guitar music day and night without interruption. aI mean NO interruption because they didn’t have a phone. Cool posters, sand cast candles, incense, and subversive titles, and the coolest art books ever. I bought Andrew Loomis Drawing for All it is worth there in 1971. That is clear because it is sitting two feet from me on my studio book shelf. I browsed and bought so many books there on sailing, boat building, hot tubs, dome building,etc. I too find an occasional pastel construction paper hand stamped book mark and smile about the wonderful solitary times spent there. They didn’t care if you looked broke or high. They rarely looked up from the desk accept to help a customer. The corner of Hemosa and Pier lost an icon that day those signs came down.

  13. Robert Hunt
    Posted September 22, 2009 at 10:17 pm | Permalink

    In 1968 I was fifteen, Greekos, Either/Or and all the little hole in the wall record stores made Hermosa Beach a destination for me everyday after school. Never mind about Either/Or being a one of a kind bookstore, which it was. It was an architectural landmark! When you rolled down Pier Avenue you saw that stair step string of of little store fronts. Each with Banner signs above the show windows, first building EITHER/OR next with BOOK, and the last with STORE. It was understated by todays standards but very striking in a quaint way. Hemp mat floors, low wooden milking stools to sit and browse for hours. Mellow finger style guitar music day and night without interruption. aI mean NO interruption because they didn’t have a phone. Cool posters, sand cast candles, incense, and subversive titles, and the coolest art books ever. I bought Andrew Loomis Drawing for All it is worth there in 1971. That is clear because it is sitting two feet from me on my studio book shelf. I browsed and bought so many books there on sailing, boat building, hot tubs, dome building,etc. I too find an occasional pastel construction paper hand stamped book mark and smile about the wonderful solitary times spent there. They didn’t care if you looked broke or high. They rarely looked up from the desk accept to help a customer. The corner of Hermosa and Pier lost an icon that day those signs came down.


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